From the likes of "build it and they will come" comes the manufactured demand for bottled water. Free market, indeed: http://www.youtube.com/watch?v=Se12y9hSOM0&feature=player_embedded
It's a wonder that the public, especially that portion of our public with family members serving in the middle east, has not outright condemned the bottled water industry for increasing our dependence on foreign oil in such a frivolous manner.
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